Whatever your goals are for this year, I know you’re always looking for new ways to communicate your message. Making story-driven videos, I meet lots of terrific people, and I get to see their work up close. As we fly into 2018, I want to welcome you behind the scenes—let you in on some projects clients have been tackling, and also pass along their insights and advice. I hope this gives you a nice video break, along with a spark or two to fire up your next storytelling project.
Founder, Repast Studios
Carl, Brian, and Sean Douglass—three brothers, all engineers, who run DI Labs in Spicer, Minnesota.
Find a simple message that unifies DI Labs' wide-ranging work, and bring out the human side of a tech-based industry.
Heather Christensen, DI Labs Client: "They're very passionate about thinking beyond the solution ... into what you didn't even think was possible."
Advice from Chris:
Even when you want to show the world the broadest possible picture of what you're about, a specific, human-sized story can be the best way to connect.
A strong narrative keeps people watching and listening, and it holds the essence of your larger message.
Finding the narrative thread, though, can be really tough—especially when you're close to the work. I recommend bringing in someone with a fresh perspective—whether that's me, another videographer, or someone else outside your business—to help find the most compelling thread.
Advice from DI Labs:
Carl Douglass says, "Find a partner like Chris. The magical thing about working with Chris is you don't have to do a lot of prep work. I know he does it behind the scenes. He does it so well that, from our point of view, one day Chris shows up with all his gear, and right away we're deep into the story."