Video storytelling can build on what you already have. Your website and in-person presentations are a good start … but the world of video is different.
Video storytelling shows your work whole. So all of your strengths come across—even those that might go unnoticed in other media.
This series showcases recipes Chef Alan Bergo developed using Shepherd Song Farm’s grass-fed lamb and goat meat. Alan writes out each recipe for home cooks to try. But video lets us in on the finer points of technique in a special way.
Meat: The videos feature underappreciated cuts: heart, tongue, neck. For Alan, this feels both practical and ethical. “These are whole, living creatures. We need to use every part of the carcass.”
For all grilled sandwich lovers, even vegetarians: Catch Alan’s elegant grilling technique at the end. (He nonchalantly upends the whole problem where the bread is toasted but the filling isn’t hot yet.)
Actual quote: “When I see hearts on sale … I say, hey, give me a whole bunch of hearts.”
Chris’s Advice: Let your unique strengths shine. This series has more depth than your average cooking videos, and that's a function of being present to Alan’s one-of-a-kind care—his attention to little things that most of us don’t think about. I could have directed the action and made a tighter, shorter end product, but that would have negated some of the best qualities Alan brings to the table (so to speak).
Alan’s Advice: If you want to do it well, do it with a team. Don’t try to do it by yourself.
Use every part of the animal. Get in touch with Repast.
If your org wears a lot of hats, you’ve probably felt the challenge of telling stories that are true to your core and speak to several audiences.
Prinsco could easily look like three different companies—they make plastic pipe for three vastly different markets. Redstar Creative called on Repast to make videos that speak to each—and to show what brings it all together.
Stunner for City Folk: A machine rolls along and basically unzips the earth, installs a giant plastic pipe under the ground, and seals the soil up again behind it.
Everyone Can Marvel at: Sheer number of customers and employees talking in a heartfelt way about Prinsco’s products and great service.
Impact: Major. Besides helping the company look great from the outside, the videos have brought Prinsco’s people a new sense of pride. Redstar Creative Director Luke Geiger says, “It's easy for a business to get caught up in the grind of the day-to-day. But all of a sudden [Prinsco is] hearing from their customers on a wide scale about how much they value Prinsco and the relationships they create.”
A Customer Sums It up: “Prinsco, you know—if you call there, somebody actually answers the phone.”
Chris’s Advice: Having consistent crew and workflow throughout gives you a steady tone and pace. To get the flavor that will speak to each audience, you’ve got to be attentive during interviews. Solid attention draws out the real answers instead of just reinforcing a preconceived idea of what the story is.
Luke’s Advice: Ask yourself, “What is the thing that we offer across all of the markets?” That becomes the bigger story. The insight Prinsco came to was, “We make pipe, but what we really do is build great relationships with our customers.”
Find the heart of your org’s story in a new way. Get in touch with Repast.
Chaltu Uli, a middle school student in Worthington, Minnesota, is passionate about working for peace for the Oromo people. To magnify Chaltu's call for action, we teamed up with Tim Foss of More Belief, combining illustration and video storytelling.
I hope you'll be inspired to stand with Chaltu and to make your next video project as big-minded and creative as can be.
Founder, Repast Studios
“I want everyone to see the video and share it to their representatives and senators so they can take action.”
Small-town America. Watercolor. International arms trade. Farm land. Ethiopian politics. Immigration. Girl hero.
When you’re looking to make something new, don’t be afraid to reach outside your own field and community. Repast values all kinds of partnerships, and when you have compelling story, we’re driven to find a way to help tell it.
The problem with making a video sometimes has less to do with making the video and more to do with whether anyone’s going to really see it. Chaltu and her teacher were invested in this. They hustled. And the groundswell it created in Worthington was worth their work.
Get in touch to talk about your next video project.
Whatever your goals are for this year, I know you’re always looking for new ways to communicate your message. Making story-driven videos, I meet lots of terrific people, and I get to see their work up close. As we fly into 2018, I want to welcome you behind the scenes—let you in on some projects clients have been tackling, and also pass along their insights and advice. I hope this gives you a nice video break, along with a spark or two to fire up your next storytelling project.
Founder, Repast Studios
Carl, Brian, and Sean Douglass—three brothers, all engineers, who run DI Labs in Spicer, Minnesota.
Find a simple message that unifies DI Labs' wide-ranging work, and bring out the human side of a tech-based industry.
Heather Christensen, DI Labs Client: "They're very passionate about thinking beyond the solution ... into what you didn't even think was possible."
Advice from Chris:
Even when you want to show the world the broadest possible picture of what you're about, a specific, human-sized story can be the best way to connect.
A strong narrative keeps people watching and listening, and it holds the essence of your larger message.
Finding the narrative thread, though, can be really tough—especially when you're close to the work. I recommend bringing in someone with a fresh perspective—whether that's me, another videographer, or someone else outside your business—to help find the most compelling thread.
Advice from DI Labs:
Carl Douglass says, "Find a partner like Chris. The magical thing about working with Chris is you don't have to do a lot of prep work. I know he does it behind the scenes. He does it so well that, from our point of view, one day Chris shows up with all his gear, and right away we're deep into the story."